Choose the Gentle Touch

EMOCJE: GENTLENESS

Comfortable, soft, gentle Those are the adjectives that best describe what we expect of our skin care products. How can we show these qualities while launching new products?

Objective

Development of visual communication that will introduce recipients to the world of new Velvet products.

velvet materiały reklamowe

Idea

Every skin has different needs. You wish for a greater moisturising effect or gentleness? Or maybe you want them both? With new Velvet products you have the freedom of choice.

kampania ATL

reklama w prasie

reklama prasowa velvet

Outcome

Consumers learnt about new Velvet products to be able to take better care of their skin. The brand perpetuated its association with gentleness.

lepsza wiedza o produkcie

Zobacz następny projekt PoloMarket – Branding of Own Brands