Nefrostone branding & communication

EMOCJE: EASE OF CHOICE

With the growth of contemporary self-service sales culture, the packaging of dietary supplements plays a special role in communication. Patients who buy OTC products must be assured that the product they are buying is exactly what they need.

Objective

Preparing a visual identity that will increase patients’ awareness of the quality and effects of the product.

Idea

Find out how it works the first time! We designed a packaging that informs how the dietary supplements works.

In addition, we prepared promotional materials that contain more information about Nefrostone.

Outcome

Increased awareness of the brand among patients and physicians.

Nefrostone has become a regular guest on pharmacy shelves and a fixed part of home first aid kit.

Zobacz następny projekt Tchibo