We were among the first people in Poland who faced the task of designing a visual communication strategy for an entirely new category – products prepared according to sous-vide method.
Launching a new premium brand in the meat category. End-to-end branding support – idea, naming, packaging and photo session.
Sous-vide means slow cooking. We wanted consumers to fully understand and learn about the values of the new Resto Menu brand at the time of choosing their product in store. Hence we needed to create a packaging communication that would caught their eye and educate at the same time.
RESTO MENU is a novelty on the market and it can’t be qualified into any of the existing meat categories. Thanks to our efforts, a product until now available only in good restaurants, has become a regular on plates in Poland.