Visual identity & navigation of DOZ pharmacy chain

EMOCJE: PATIENT AT THE CENTRE OF ATTENTION

Every month DOZ pharmacies are visited by 3 million patients. With transparent communication of zones and shelves, every customer visit is efficient and pleasant.

Objective

Introduction of transparent and easily understandable navigation throughout the pharmacy area.

Idea

Well-thought-out and custom-made identity that helps patients navigate around the pharmacy. Creative interpretation of the idea of DOZ brand: “Patient at the centre of attention”.

 

 

 

Outcome

Nearly 2,500 DOZ pharmacies throughout Poland “armed” with identity elements that help patients navigate around the stores.

Zobacz następny projekt Hilton Resto Menu